When you think of sponsored content, you might think that the only benefit is increased brand recognition. Sure, sponsored articles can help your business gain attention, but that’s not all they can do.
Sponsored articles boost your SEO position while also exposing your business, products, or services to new audiences. This article examines some of the most significant SEO benefits of sponsored articles and how you may potentially use them to improve your ranking in the SERPs.
What Exactly Is a Sponsored Article?
Sponsored articles are sometimes confused with various forms of advertising, particularly advertorials.
They are distinct, though, because they are written by the publisher rather than the advertiser. The advantage of this is that the piece blends in with the rest of the editorial content on the publisher’s website, making readers more likely to believe what they’re reading.
Sponsored Articles’ SEO Advantages
Let’s look at some of the most important SEO benefits of sponsored articles:
1. Backlinks Act as a Vote of Trust
Sponsored articles provide direct external links to your website, demonstrating to Google that your material is valuable.
Backlinks are a significant Google ranking factor if they are of good quality and not spammy. As a result, try to use them as much as possible.
Consider this: 1 link from a high-authority website, such as the Washington Post, may be worth more than 50 odd blogs you’ve never heard of before.
Backlinks are regarded as a vote of confidence.
2.Targeting Keywords Increases Readership
Furthermore, adding goal keywords in your sponsored articles can help you rank higher. Include the keywords you want the piece to target when producing a sponsored article brief (SEO Expert recommends 5).
And pay attention:
It makes no difference if your keywords help your publisher’s website rank in a specific subject—quite the contrary. The point is that the larger the audience, the more people read your sponsored material, and the law of averages dictates that more people visit your website, proving to Google that your content is valuable.
3.You Have the Ability to Direct More People To Your Website
More hits to your website result from a sponsored piece that successfully entices visitors to learn more about your product or service.
To put it another way, with each clickthrough, also known as PageRank, you earn a larger authority for the Google ranking algorithm (PR).
There are obvious SEO benefits to driving more traffic to your website. As previously said, when your website’s traffic increases, Google perceives you as more of an authority. That’s exactly what you want from an SEO standpoint, because it means you have a better chance of reaching the first page of the SERPs.
Aside from increasing traffic, another objective should be to keep people on your website for as long as feasible. The longer people stay on your website, the more involved they will become and the more probable they will make a purchase.
A reduced bounce rate (i.e. fewer users leaving your site after viewing only one page) also aids Google in recognizing you as an authority. A bounce rate of 26-40% is considered great by The Rocket Blog.
When it comes to SEO, sponsored articles are unquestionably beneficial. But that’s not all they’re capable of.
To begin with, you can utilize them to increase brand familiarity. Many renowned writers can post high-quality sponsored pieces on your behalf, allowing their readers to learn more about your company and possibly convert them into paying clients.
The good news is that sponsored articles are usually a low-cost form of advertising. If you have a limited marketing budget, you should be able to identify publishers who provide lesser pricing without sacrificing quality.
The only potential stumbling block when it comes to sponsoring material is locating your sources online. If you’ve never developed a branded campaign before, hiring media businesses to publish sponsored articles on your behalf can be difficult.
Fortunately, you don’t have to spend hours looking for contacts and contacting your sources. Getfluence allows you to identify prominent publishers on a single platform, saving you up to 70% of administrative time. You will be able to select contacts from our database rather than sourcing them yourself. Learn more about how sponsored articles can help you elevate your brand and attract new customers today.